Mudgee Wine Association brand and strategy

Over the last 12 months we've been working closely with the Mudgee Wine Association to develop a brand then marketing / communication plan.  Mudgee gets now 600,000 visitors a year and is probably one of the most diverse regions for grape varietals giving consumers a huge range of wines.  It's also unique for all the winery's, cellar doors and farms being family owned.  A great location for a weekend escape.